01 / Timeline

Thirty days, counted out.

Every day of your launch is accounted for. Hover a phase to see the days it takes.

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Days 1–3

Book & shortlist

Share your category, format and target price. We shortlist matching recipes.

Days 4–10

Sample & finalise

Taste lab samples and finalise in one go. No back-and-forth rounds.

Days 11–13

Payment closure

One clear invoice. Recipe reserved for your brand.

Days 14–23

Recipe transfer & pilot

Formula sheet, SOP and BOM handed over. Pilot batch run with your manufacturer.

Days 24–30

Launch-ready

Pilot sign-off, label inputs and scale-up notes. You go to market.

Timeline assumes your manufacturer, packaging and FSSAI licence are in place. Need a manufacturer? We connect you with contract manufacturers we already work with.
02 / Why ready

Skip the part that takes months.

Custom R&D is right when you need something no one has made. When speed to shelf matters more, a ready recipe gets you there first.
Custom beverage R&D
3–6
months to a launch-ready formula
Starting point
Blank page, brief, ideation
Trials
Multiple lab and sensory rounds
Stability work
Run for your formula
Cost
Higher, varies with rounds
Best for
A first-of-its-kind product
The Formulation.lab Ready Recipe
<30
days from enquiry to launch-ready
Starting point
Lab-proven, finished formula
Trials
One tasting and finalisation session
Stability work
Already done in our lab
Cost
Fixed, quoted upfront
Best for
Fast launch, proven categories
Need a fully custom drink instead? Our beverage formulation service covers concept to commercialisation.
03 / Library

Ready beverage recipe library.

Each recipe is finished, tested and ready for transfer. Colours mark the category, so you can scan the shelf at a glance.
TFL-EN-01Energy

Classic Energy Drink

Caffeine and taurine energy drink with B-vitamins. Clean citrus-berry profile, low aftertaste.

Format

Can, carbonated

Process

Cold fill / tunnel pasteurised

Sugar options

Regular or zero

Market

India, export-ready

Request sample
TFL-EN-02Energy

Natural Caffeine Energy

Green-coffee or guarana caffeine, no synthetic colour. Built for clean-label positioning.

Format

Can or PET

Process

Hot fill or pasteurised

Sweetener

Stevia blend

Market

India, export-ready

Request sample
TFL-PR-01Protein

Clear Protein Soda

Whey-isolate protein in a light, sparkling, clear drink. Fruity, no milky mouthfeel.

Format

Can, carbonated

Protein

[X] g per serve

Sugar

Zero added sugar

Market

India

Request sample
TFL-PR-02Protein

RTD Protein Shake

Milk-protein ready-to-drink shake in chocolate and coffee profiles. Smooth, shelf-stable.

Format

Tetra or PET

Process

UHT / retort

Protein

[X] g per serve

Market

India, export-ready

Request sample
TFL-HY-01Hydration

Electrolyte Drink

Sodium, potassium and magnesium balance for sport and everyday hydration. Light lime-mint taste.

Format

PET

Process

Hot fill

Sugar

Low or zero

Market

India, export-ready

Request sample
TFL-HY-02Hydration

Vitamin Water

Lightly flavoured water with a vitamin premix. Positioned for daily wellness.

Format

PET

Process

Hot fill / aseptic

Calories

Low

Market

India, export-ready

Request sample
TFL-CF-01Coffee & tea

RTD Cold Coffee

Rich cold coffee in dairy and lactose-free options. Strong roast notes, balanced sweetness.

Format

Can, PET or Tetra

Process

Retort / UHT

Variants

Classic, mocha, hazelnut

Market

India

Request sample
TFL-TE-01Coffee & tea

RTD Iced Tea

Lemon and peach iced tea built on real tea extract. Crisp, not syrupy.

Format

PET or can

Process

Hot fill

Sugar

Regular or reduced

Market

India, export-ready

Request sample
TFL-GH-01Gut health

Prebiotic Soda

Fibre-based prebiotic sparkling soda with fruit flavours. Low sugar, modern soda taste.

Format

Can, carbonated

Fibre

[X] g per can

Sugar

Low

Market

India, export-ready

Request sample
TFL-SP-01Sparkling

Flavoured Sparkling Water

Zero-calorie sparkling water with natural flavours. Minimal ingredient list.

Format

Can or glass

Process

Cold fill

Calories

Zero

Market

India, export-ready

Request sample
TFL-SP-02Sparkling

Craft Ginger Ale

Real ginger bite with a clean finish. Works as a mixer and as a standalone soft drink.

Format

Glass or can

Process

Pasteurised

Sugar

Regular or reduced

Market

India, HoReCa

Request sample
TFL-GH-02Gut health

Kombucha-style Fermented Tea

Tangy, lightly sparkling fermented tea profile. Shelf-stable format for wider distribution.

Format

Glass or can

Process

Pasteurised

Sugar

Low

Market

India

Request sample
04 / Handover

What lands in your hands.

Everything your manufacturer needs to produce the drink, and everything you need to launch it.

01

Final formula sheet

Ingredient list with exact quantities per batch size.

02

Manufacturing SOP

Step-by-step process, mixing order, temperatures and hold times.

03

Ingredient sourcing list

Specified ingredients with supplier suggestions in India.

04

BOM & costing

Bill of materials and ingredient cost per unit at your scale.

05

Quality parameters

Target Brix, pH, acidity and other in-process checks.

06

Label & FSSAI inputs

Ingredient declaration and nutrition data for your label.

07

Pilot run support

Our technologist supports the first pilot batch with your manufacturer.

08

Scale-up notes

Guidance for moving from pilot to commercial batches.

05 / Process

Five steps. No loops.

The process is linear by design. Each step finishes before the next one starts.

01

Book enquiry

Tell us your category, pack format, target price and launch market.

Day 1

02

Sample testing & finalisation

Taste shortlisted recipes and finalise your pick in one session, in person or by courier.

By day 10

03

Payment closure

One fixed fee, one invoice, no surprise add-ons.

By day 13

04

Recipe delivery & pilot run

Full handover kit and a supported pilot batch at your manufacturer.

By day 23

05

Launch

Pilot sign-off and scale-up guidance. Your drink is ready for market.

Under 30 days

06 / Who it's for

Built for brands that need to move.

Everything your manufacturer needs to produce the drink, and everything you need to launch it.

First-time founders

Launch a credible drink without funding a full R&D programme.

D2C & quick-commerce brands

Add a new SKU in weeks to catch a trend while it's rising.

Private label & retail

Proven formulas for store brands with predictable costs.

HoReCa & cafés

Signature bottled drinks and mixers for your outlets.

Exporters & distributors

Global-ready formulas to supply overseas markets fast.

07 / Economics

Simple pricing. Global reach.

You know the full cost before you commit. Final amounts depend on the recipe and pack format.

What you pay for Included Fee
Ready recipe licence Formula, SOP, BOM, quality parameters Yes ₹[X]
Sample testing & finalisation One tasting session Yes Included
Pilot run support Technologist at your manufacturer Yes Included / ₹[X]
Label & FSSAI inputs Yes Included
Manufacturer connect If you don't have one yet Optional On request

Economical in India & overseas

Recipes are designed around ingredients that are easy to source and costed for Indian production, with notes for key export markets.

India Built to FSSAI standards
Middle East Export notes on request
South-East Asia Export notes on request
UK, EU & US Key regulatory points shared
08 / Proof

Drinks our R&D team has taken to market.

The same lab behind these brands builds every recipe in the library.
Energy drink · Shark Tank India

Vold

Energy drink developed and industrialised by Foodsure, including machinery setup.

Energy drink

Green Horn

Bold-flavoured energy drink with a growing young following across India.

RTD coffee

1AM

Lactose-free, protein-packed cold coffee.

Probiotic soda

Haki

Probiotic soda that pairs gut-health benefits with an enjoyable fizz.

Bubble drink

The Bobalist

India’s first bottled popping-boba drink.

Energy drink

Fluke

Clean, functional energy drink built for a no-crash promise.

“They Provide Us Best Beverage Formulation Service ”
Haki
  • FAQ

Got Questions?
We've Got Answers!

What is a ready beverage recipe?

A formula our R&D team has already developed and tested for taste, stability and manufacturability. You choose it, taste samples, finalise and move straight to a pilot run instead of starting R&D from zero.

Ready recipe.
Launch in 30 days.

Tell us more about the food or beverage product you want to launch, your concept, target audience, and specific requirements. Our team will shortlist the most suitable recipes, help you explore the right flavours.

Let’s Connect

G-10 Greater Noida Site -4

Book enquiry


No obligation. Your idea stays confidential.